In today’s digital landscape, the success of your email marketing campaigns hinges not only on compelling content but also on ensuring that your emails reach your audience’s inboxes.
KIRIM.EMAIL is dedicated to optimizing email deliverability through a series of strategic measures aligned with industry standards and international regulations. Below are the key methodologies we employ:
1. SuretyMail Certification: Recognition as a Trusted Sender
KIRIM.EMAIL proudly holds certification from SuretyMail, one of only two global organizations offering comprehensive email deliverability services. Founded by Anne Mitchell, who coined the term “deliverability” in 2002, SuretyMail maintains strong relationships with major email service providers (ESPs) such as Gmail, Yahoo, Hotmail, and Apple.
KIRIM.EMAIL is now SuretyMail certified
Achieving this certification required KIRIM.EMAIL to undergo a rigorous three-month evaluation process, which included:
- Background Examination: An in-depth analysis of our email sending practices and list maintenance procedures.
- List Hygiene Policy Review: Ensuring our methods for maintaining clean and high-quality email lists adhere to the highest industry standards.
- Authentication Method Assessment: Verification of our implementation of protocols such as DKIM, SPF, and DMARC to confirm the authenticity of our outgoing emails.
With SuretyMail certification, KIRIM.EMAIL is recognized as a trusted sender by various ESPs, directly enhancing the deliverability of your emails.
KIRIM.EMAIL As A Good Sender:
2. Compliance with GDPR: Prioritizing User Data Protection
We recognize that data protection is a crucial element in managing email marketing. Therefore, KIRIM.EMAIL has aligned its operations with the General Data Protection Regulation (GDPR) to ensure that all personal data processed through our system is secure and adheres to the highest privacy standards.
As part of our GDPR compliance:
- Role as Data Processor: We ensure that all user data is utilized solely for the agreed-upon purposes.
- User Control: You have full control over your customer data, including options to delete or export data at any time.
- Explicit Consent: Every opt-in on our platform is configured to comply with GDPR regulations, ensuring that customers provide consent before receiving marketing emails.
With these stringent compliance standards, you can confidently run email marketing campaigns without concerns about violating international data protection regulations.
3. Email Validation System: Maintaining the Quality and Integrity of Contact Data
Having a clean and valid email list is key to successful email marketing. KIRIM.EMAIL implements a two-stage email validation system:
a) During Contact Import
Before you import an email list, our system automatically verifies the validity of each email address using fraud detection technology. This process helps identify and remove spam traps, invalid emails, and reduces the likelihood of spam complaints that could damage the sender’s reputation.
b) Through Opt-In Forms
Every email address entered through our opt-in forms undergoes additional validation to ensure they are active emails and not the result of bot activity or incorrect entries. This way, your contact list remains high-quality, enhancing open rates and email engagement.
4. Zombie Email Removal Feature: Automatically Cleaning Your Email List
Zombie emails are addresses that appear valid but show no interaction with the emails sent. The presence of such emails can lower engagement metrics and harm your campaign performance. To address this, KIRIM.EMAIL offers the Zombie Email Removal (ZER) feature, enabling you to:
- Identification and Removal: Identify and remove zombie emails from your contact list.
- Deliverability Metrics Optimization: Maintain high deliverability metrics by sending emails only to genuinely interested recipients.
- Cost Efficiency: Reduce sending costs by eliminating inactive email addresses from your subscriber list.
With this feature, you can significantly enhance campaign effectiveness without worrying about unresponsive emails.
5. In-House Deliverability Management
Unlike some email service providers that outsource deliverability management, KIRIM.EMAIL manages its email delivery system in-house. This means:
- Quick Response: We can swiftly address deliverability issues without relying on third parties.
- Full Control: We have complete control over the delivery infrastructure, allowing for better optimization of each campaign.
- Service Transparency: You receive more transparent and accurate information regarding your email delivery status.
By integrating these comprehensive measures, KIRIM.EMAIL guarantees that your email campaigns effectively reach the right audience while upholding compliance with industry standards and international regulations.